James is co-founder of Decently, a north west based Health Tech company committed to improving lives through creating innovative, digital health products.

For the past 2 and a half years Decently have been working closely with neuro rehab colleagues across NHS and Private providers to learn about the current challenges & limitations of collecting and analysing behavioural data from patients that have suffered an ABI and are experiencing challenging to manage behaviours - this has culminated in the design and development of the web-based platform Melo. Melo is designed to improve understanding of patient behaviour across MDT and facilitate better (evidence-based) decisions around patient care through more intuitive and real-time data collection & visualisation.
Melo was initially piloted in 2023 at Salford Royal (part of Northern Care Alliance NHS FT) and in November was recognised among the Brain Injury community when it picked up the prestigious UKABIF Innovation of the Year award.
Melo is now being extended to the next group of early adopter sites across the UK in 2024.

James has 20+yrs experience of implementing digital solutions across both Education and Health sectors and has seen many benefits however, he also has a good appreciation of the various challenges this new way of working presents across workforce, clinical / ethical, governance and technical standpoints.